Modern Warfare 2 sets entertaining grossing record

Activision Blizzard announced today that Infinity Ward’s Call of Duty: Modern Warfare 2 continues to shatter theatrical box office and video game sales records for five-day worldwide sell through in dollars. The biggest entertainment launch in history set a new worldwide estimated five-day sell-through record of approximately $550 million, according to internal Activision estimates.

Modern Warfare 2’s launch beat all previous first-and five-day entertainment industry box office, book and video game sell-through records, including the largest reported five-day opening worldwide box office gross figures, held by Harry Potter and the Half-Blood Prince ($394 million), the largest reported five-day opening domestic box office gross figures, held by The Dark Knight ($203.8 million) and the largest reported five-day worldwide video game sales record, previously held by Grand Theft Auto IV (6 million units, $500 million)

Modern Warfare 2’s blast radius also extends to Xbox LIVE, in which the blockbuster title’s release established the following new standards, according to Microsoft:

· More than 5.2 million multiplayer hours were logged playing Call of Duty: Modern Warfare 2 on the first day alone.

· More than 2.2 million unique gamers played Call of Duty: Modern Warfare 2 in one day on November 10th. A new one-day record for Xbox LIVE.

· More than 11 million achievements were unlocked on Call of Duty: Modern Warfare 2 on the first day.

Modern Warfare 2 is now available.

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