whatever name they were going to give, you know it was going to be criticized.
It's a plain, straight forward name that actually explains what it is, it does not need to upstage the main event (that being the move)... its not like you need to give a fancy name to the PS3 remote control right or am I missing something here.
It's simple really. you have the move controller (which is in my opinion a better name than arc... Someone is certainly going to arc up about that - see what i did there? lame) and the attached device that helps with navigation. Im happy with it. Just bring me some good games that actually work better than nintendo wii. some jedi action please?