paulmc
says:
Rashy said:Attachment rate for one.
Attachment rate is a pretty crappy metric for just about everything. If you want to know about the profitability of selling games then just look at the total number of games sold. Dividing it by the number of consoles out there doesn't tell you anything particularly useful.
The only time attachment rate becomes useful for measuring profitability is if you are dealing with a console that is sold at a loss. If a console is sold at a loss then the manufacturer has to reach a certain attach rate before their business even starts to make any profit whatsoever.
Measuring (and therefore comparing) profitability is probably becoming increasingly hard. With console makers taking different paths (eg subsidizing or making a profit on the consoles themselves) and revenue streams other than box game sales (VC titles, downloadable content, subscriptions and movies) and additional expenses for some (red ring of death, redesigns) you probably can't do more than make an educated guess.
Nintendo's obviously doing very well. MS are probably doing ok, but the RROD has probably been expensive for them. For Sony maybe things are just starting to look positive.
3 days ago
Sydney