Playstation 3 is ahead of Xbox 360 in PAL Regions

Microsoft had claimed that the Xbox 360 is outselling the PS3 in Europe, recently Reeve's had revealed the internal figures that told that the Playstation 3 had sold 300,000 more units than the Xbox 360 Console in PAL Regions.

Reeves also stated the console doesn't need to follow Microsoft in cutting the price at this time.

David Reeves had told MCV that Sony is remaining focused on the value offered by the Playstation 3 itself, and the extra functions and services.

Reeves Stated

No we are not going to go down in price; neither are we going to go down in price on PS3 in spring time either. Absolutely not, whatever you might have heard to the contrary

Our strategy is very much value added.

Reeves also had told that Sony's business model for the Playstation 3 was not designed to drop the RRP, every time the manufacturing cost saving has been found. Reeves also mentioned that the Playstation 3 is already ahead of the Xbox360.

I am confident that in PAL territories our installed base is 300,000 units ahead of Xbox 360.

When we came into the industry we started at zero. And we had to have a model that offered price elasticity. As soon as we got the manufacturing price down on PSOne we lowered the price. Same with PS2. But we’re not doing that on PS3 – that’s not the model, even if people are expecting it.

We’re relying on the fact that the industry will keep growing and while we might have a comparatively smaller share of the market we will have higher sales. PS3 is tracking where PS2 was at the same point in its life. The value added strategy will continue for some years to come.

Reeves had also told that once Sony has rebalanced the Playstation 3 business, retail can expect the firm to up the ante.

We are a in a solid position, and are not lackadaisical.

Next year we are probably going to be a little bit more aggressive when we reach the break-even point.

Source: http://www.mcvuk.com/news/32597/Sony-Were-ahead-of-Xbox-in-Europe