"Sony needs to start making money" - Reeves
In a feature asking industry figures what they were looking forward to the most in 2009 for Playstation, SCEE president David Reeves said Sony's main priority in the near future is to "start making money."
"The most important thing for us as a company in the very short term is for us to start making money."
"This is a pledge that was made last March and is something that we are still very much on target to achieve. Once we have achieved this, I think it will be a very exciting time for PlayStation.
"2009 promises to be a very exciting year for PS3, with blockbuster titles such as Heavy Rain and Killzone 2 coming out, whilst we have the music and video download service becoming available towards the end of the year.
"We have built our reputation over the years on great entertainment, and innovation and 2009 will be a prime example of PlayStation at its very best," said Reeves.
Shuhei Yoshida, SCE Worldwide Studios president, stated that 2009 would be "the year of big, exclusive PS3 titles," which should get even the most modest of Playstation fans excited for the year.
Yoshida continued: "Just to name a few, the year will start with the much anticipated launch of Killzone 2, followed by a fresh, new take on the superhero/anti-hero open sandbox genre inFamous, a mind-bending thriller Heavy Rain, a massive 256 player simultaneous online shooter MAG, an augmented reality, virtual pet in your room experience EyePet, and some more big titles that we have not even announced yet."
So, beyond a more business focused direction and starting to "make money", things are looking bright for the Playstation brand in 2009 when it comes to exclusives.
