E3 2009: Ubisoft Announce U-Play
Ubisoft has announced the online service U-Play at its press conference today. The new 'hybrid division' will help Ubisoft to achieve their goal of "confluence" and be active later this year.
The service will allow people playing Ubisoft games to connect to each other to share media, make purchases, download game information and essentially social network with their games.
Ubisoft didn't release anymore information about the service, but did reveal that Splinter Cell: Conviction, Avatar, and Assassin's Creed 2 will all be compatible with U-Play when it launches.
